Issue No 198, Autumn 2022

In this issue Nº 198 ·  Autumn 2022 
The birth of advertising photography, Patrick Hickman-Robertson // ‘Any fool can make soap. It takes a clever man to sell it’, Alan Palmer // The Jeu de l’Oie commercial, Adrian Seville // Hotpants and miniskirts: changing attitudes in the ephemera of airline advertising, Dickon Weir-Hughes // Advertising for Moss Bros, Malcolm Warrington // Quarterly Notes // Mrs Pepys // Notes & Queries, Graham Hudson // Classified

Welcome to the Autumn 2022 issue Nº 198. Our theme of advertising has inspired Members to contribute some interesting pieces on the early use of photography in advertising ephemera, the story of the ‘grandfather of advertising’ Thomas Barratt’s ability to sell soap, local French advertising in the Jeu de l’Oie commercial board game, and changing attitudes towards women reflected in global airline advertising of the last fifty years. As ever, ephemera provides rich and intriguing insights into times gone by, some changed attitudes and some entrenched ones too. The Editor