Issue 189, Summer 2020

In this issue: Sainsbury’s own label, Emily King / Chocolate and biscuit production at Krasny Oktyabr, ‘Red October’ (Einem), Sara Chapman / Have you any cigarette cards, Mister?, Ray Bishop / Household soap: a staple from the past, Matthew Brooks / Elizabeth Greig / Notes & Queries / Mrs Pepys’ Diary / Ephemera Detective / Events / Digital Life / Classified

We are delighted to be able to publish the Issue No 189 of The Ephemerist – the study and enjoyment of ephemera in the times of Corona is not only possible, but can provide much needed diversion. Ephemerists will know that in a crowded market, products can be distinguished through superior packaging, much of which is interesting for the collector and a theme of this Issue. Articles examine the influences, constraints and motivations influencing the packaging of Sainbury’s groceries in 1970s, biscuits from the Red October factory during the time of the Russian Revolution, household soap in the nineteenth and twentieth centuries, and a milk bottle top collection from the time of World War II. These insights, along with our regular columns, Notes & Queries, Mrs Pepys and the Ephemera Detective make another intriguing issue. Be safe.